Global Notebook Market Sees Easing Inventory Pressures and AI PCs on the Horizon

According to TrendForce’s latest report, the global shipment of notebooks is projected to reach 167 million units in 2023, reflecting a year-on-year decrease of 10.2%. However, with inventory pressures easing, the notebook market is anticipated to return to a balanced supply and demand cycle in 2024, driven by the release of pent-up demand for business sector upgrades and continuous expansion in segments like Chromebooks and gaming notebooks. The overall shipment volume is forecasted to reach 172 million units, marking a year-on-year increase of 3.2%.

The report also sheds light on the emerging market for AI PCs, examining it from both software and hardware perspectives. On the software side, Microsoft’s AI assistant, Copilot, powered by GPT LLM, has been introduced, targeting Microsoft 365 business customers with a subscription service priced at US$30 per month. The service, dependent on cloud-based servers, aims to harness the processing power of AI.

From a hardware standpoint, CPU manufacturers are focused on enhancing AI processing capabilities in end-user devices, aiming for faster performance, increased security, and cost reduction. With Intel’s NPU, AMD’s Ryzen AI, Apple’s Neural Engine, and Qualcomm’s NPU, the integration of neural processing engines is expected to pave the way for client-side AI applications, enabling offline AI inference.

TrendForce anticipates the initial focus of AI PCs to be on high-end business users and content creators, given the associated high costs of software and hardware upgrades. The emergence of AI PCs is expected to align with the natural business equipment replacement cycle projected for 2024, with consumer adoption likely to be slower due to current PCs meeting daily life and entertainment needs. However, the long-term potential development of diverse AI tools and potential price reductions may lead to increased consumer adoption over time.

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